Robyn Rihanna Fenty, What's My Name Music Video Set, Tribeca, Manhattan, New York City, United States

By the 1960s Tribeca's industrial base had all but vanished. The predominance of empty commercial space attracted many artists to the area in the 1970s. Since the 1980s, large scale conversion of the area has transformed Tribeca into an upscale residential area.
In 1996, the Tribeca Open Artist Studio Tour was founded as a non-profit, artist-run organization with the mission to empower the working artists of Tribeca while providing an educational opportunity for the public. For 14 years, the annual free walking tour through artist studios in Tribeca has allowed people to get a unique glimpse into the lives of Tribeca's premiere creative talent. Tribeca suffered financially after the September 11, 2001 terrorist attacks, but government grants and incentives helped the area rebound fairly quickly. The Tribeca Film Festival was established to help contribute to the long-term recovery of lower Manhattan after 9/11. The festival also celebrates New York City as a major filmmaking center. The mission of the film festival is "to enable the international film community and the general public to experience the power of film by redefining the film festival experience." Tribeca is a popular filming location for movies and television shows.
Today, Tribeca is one of America's most fashionable and desirable neighborhoods and is known for its celebrity residents. In 2006 Forbes magazine ranked its 10013 zip code as New York City's most expensive.