Michael Jeffrey Jordan

Many of Jordan's contemporaries label Jordan as the greatest basketball player of all time. An ESPN survey of journalists, athletes and other sports figures ranked Jordan the greatest North American athlete of the 20th century, above icons such as Babe Ruth and Muhammad Ali. Jordan placed second to Babe Ruth in the Associated Press's list of 20th century athletes. In addition, the Associated Press voted him as the basketball player of the 20th century. Jordan has also appeared on the front cover of Sports Illustrated a record 49 times. In the September 1996 issue of Sport, which was the publication's 50th anniversary issue, Jordan was named the greatest athlete of the past 50 years.
Jordan's athletic leaping ability, highlighted in his back-to-back slam dunk contest championships in 1987 and 1988, is credited by many with having influenced a generation of young players. Several current NBA All-Stars have stated that they considered Jordan their role model while growing up, including LeBron James and Dwyane Wade. In addition, commentators have dubbed a number of next-generation players "the next Michael Jordan" upon their entry to the NBA, including Anfernee "Penny" Hardaway, Grant Hill, Allen Iverson, Kobe Bryant, LeBron James, Vince Carter, and Dwyane Wade. Although Jordan was a well-rounded player, his "Air Jordan" image is also often credited with inadvertently decreasing the jump shooting skills, defense, and fundamentals of young players, a fact which Jordan himself has lamented.
“I think it was the exposure of Michael Jordan; the marketing of Michael Jordan. Everything was marketed towards the things that people wanted to see - which was scoring and dunking. That Michael Jordan still played defense and an all-around game, but it was never really publicized. ”
Although Jordan has done much to increase the status of the game, some of his impact on the game's popularity in America appears to be fleeting. Television ratings in particular increased only during his time in the league and have subsequently lowered each time he left the game.