Victoria's Secret Models, 1977-2010

Victoria's Secret opened their first stores outside the United States in the Canadian cities of Edmonton (August 2010) and Toronto (September 2010). Edmonton has the only location in Western Canada (West Edmonton Mall) While the Toronto area opened 3 locations (Yorkdale Shopping Centre, Toronto Eaton Centre, Square One Centre in Mississauga). For the first time Victoria Secret will open outside North America and open its first store in Kuwait.
Victoria's Secret Angels
Although it now refers to the brand's most visible spokeswomen (while the fashion show models are referred to as "Runway Angels"), the Angels started out as Victoria's Secret's lingerie line. The models featured in the original advertising campaign in 1997 were Helena Christensen, Karen Mulder, Daniela Pestova, Stephanie Seymour and Tyra Banks. Due to their growing popularity, the brand used them in several other advertising campaigns until Christensen's departure. In February 1998, the Angels made their runway debut at Victoria's Secret's 4th annual fashion show, with Chandra North filling in for Christensen. Their line-up has been changed multiple times over the years and the brand currently lists 13 supermodels on its website, including Lindsay Ellingson, Heidi Klum and Marisa Miller. Among other recognitions, the Victoria's Secret Angels were chosen to be part of People Magazine's annual "100 Most Beautiful People in the World" issue in 2007 and became the first trademark awarded a star on the Hollywood Walk of Fame on November 13, 2007.