Christina Milian

Milian described the sound of the album as "hip hop under-toned with nice, pop melodies", and later said the genre of the album was "bubble-gum pop". She described lead single "AM to PM" as a "very pop" and "fun, party/club song". The genre of the album was described by one critic as "light-hearted, energetic R&B pop tunes". Critics compared Milian to Aaliyah. Sonically, the album was said to stick "rigidly to the sherbert-snorting pop formula of Britney Spears and Christina Aguilera". One reviewer compared Milian to other singers of her generation, and found that "while Spears has gone raunchy with 'I Love Rock 'n' Roll', Christina Aguilera down and dirty on Stripped, and even clean-cut Mandy Moore has brashly cut her hair Felicity-style, Milian still seems young and real." The critic also compared Milian to Beyoncé, "while Beyonce is shaking her bootylicious body like crazy on 'Crazy In Love', Milian is simply enjoying becoming a young star." "It's About Time" Compared to her "bubble-gum pop" debut album, Milian described the genre of It's About Time as more R&B. Discussing the change of genre between her lead singles, Milian said that the "first single off my last album, 'AM to PM', was more of a kiddie kind of thing, very pop. Dip It Low is more R&B, kind of a club/party kind of vibe." An issue Milian had with the album was that it did not flow. The various pop and urban influences in that album, she found, confused the audience. For her next studio album, Milian said that she wanted a more consistent feel.
Other ventures
In February 2010, it was announced that Milian had signed an Australian music duo, Kasey Osborne and Kelsey-Maree Eckstein, as their manager. Milian said, "the girls have everything it takes to be the biggest international pop duo out there. The world is definitely ready for these beautiful girls to hit the stage and kill it on screen." She said that the duo were the "most exciting project" she had worked on, and were writing and recording an album to be released in 2010. In September 2010, Osborne stated that she was working on a solo album with Milian, was scheduled to release in 2011, but never did. The album project was pushed back to an unknown release date. Eckstein remained acting and working on her solo music, which was released late 2011. In early 2012, Eckstein released her Official Music Video to "The Revolution", which was written by The Movement and Jesse McCartney and produced by The Movement. In September 2012, Eckstein signed with Brillstein Entertainment Partners as her acting management.