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Neuw Denim Promotes its Debut With an Ice Block of Cash
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Neuw Denim Promotes Its Debut With An Ice Block Of Cash

A promotional campaign took place in Sydney, Australia to mark the opening of a new clothing label Neuw Denim. However, they made their debut in the most interesting and peculiar way. Using a 400 pound block of ice with $1,000 Australian dollars frozen within it and placing it in the middle of Martin Place, people were invited to icepick it to their heart’s content for the cash.

File information
Filename:252346.jpg
Album name:Architecture & Design
Rating (1 votes):55555
Keywords:#neuw #denim #promotes #debut #ice #block #cash
Filesize:70 KiB
Date added:Mar 30, 2010
Dimensions:700 x 466 pixels
Displayed:9 times
URL:displayimage.php?pid=252346
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