Creative Concept

Concept car
A concept vehicle or show vehicle is a car prototype made to showcase a concept, new styling and new technology. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not have a chance of being produced.
General Motors designer Harley Earl is generally credited with inventing the concept, or show, car, and did much to popularize it through its traveling Motorama shows of the 1950s.