Times Square Advertisement

The New York Times, according to Nolan, moved to more spacious offices across Broadway in 1913. The old Times Building was later named the Allied Chemical Building. Now known simply as One Times Square, it is famed for the Times Square Ball drop on its roof every New Year's Eve.
Also in 1913, the Lincoln Highway Association, headed by entrepreneur Carl G. Fisher, chose the intersection of 42nd Street and Broadway, at the southeast corner of Times Square, to be the Eastern Terminus of the Lincoln Highway, the first road across the United States, which originally spanned 3,389 miles (5,454 km) coast-to-coast through 13 states to its Western Terminus in Lincoln Park in San Francisco, California.