Horsey By Eungi Kim

The Seoul Cycle Design Competition will be held under the theme, 'cycling with design: seoul style', and is part of Seoul's city-wide effort at improving its design brand and image. The primary goal of the competition is to help build a design oriented city that focuses on its people.
The competition is divided into three categories: cycle design, cycle fashion & accessories design, and cycling infrastructure. All three categories emphasize environment-friendly ideas, with the hope that the contest will contribute to establishing a healthier cycling culture.