Expensive Luxury Gadget

A rather small group in comparison, the wealthy tend to be extremely influential. Once a brand gets an "endorsement" from members this group, then the brand can be defined as a true "luxury" brand. An example different product lines in the same brand is found in the automotive industry, with "entry-level" cars marketed to younger, less wealthy consumers, and higher-cost models for older and more wealthy consumers. The least expensive Mercedes-Benz sold in the United States is the C300 sedan at $32,000, and the most expensive model is the Mercedes-Benz SLR McLaren coupe at $497,000.
The advertising expenditure for the average luxury brand is 5-15 % sales revenue. This rises to about 25 % with the inclusion other communication such as public relations, events and sponsorships.