Lego Ship

Since around 2000, the Lego Group has been promoting 'Lego Serious Play', a form of business consultancy fostering creative thinking, in which team members build metaphors of their organizational identities and experiences using Lego bricks. Participants work through imaginary scenarios using visual three-dimensional Lego constructions, imaginatively exploring possibilities in a serious form of play.
Theme parks
Merlin Entertainments operates four Legoland amusement parks, the original in Billund, Denmark, the second in Windsor, England, and the third in Günzburg, Germany; there is also one in Carlsbad, California. On July 13, 2005, the control of 70% of the Legoland parks was sold for $460 million to the Blackstone Group of New York while the remaining 30% is still held by the Kirk Kristiansen family. There are also four Legoland Discovery Centers, two in Germany (Duisburg and Berlin), one in Chicago, Illinois, and one in Manchester, UK.