Negative Space Logo

The use of equal negative space, as a balance to positive space, in a composition is considered by many as good design. This basic and often overlooked principle of design gives the eye a "place to rest," increasing the appeal of a composition through subtle means. The term is also used by musicians to indicate silence within a piece.
It can be a difficult concept to grasp. One tool used by art teachers in teaching about positive and negative space was popularized in the book Drawing on the Right Side of the Brain. In the exercise, students copy from an upside-down drawing or photograph. Because the picture is upside-down, students don't readily recognize the objects in the picture. They are able to give equal attention to the positive and negative shapes. The result is often a much more accurate drawing.