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creative products
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Creative Products

The lexeme in the English word creativity comes from the Latin term creō "to create, make" and its derivational suffixes also come from Latin. The word "create" appears in English as early as the 14th century, notably in Chaucer (in The Parson's Tale). However, its modern meaning as an act of human creation did not emerge until after the Enlightenment.
Definition
In a summary of scientific research into creativity Michael Mumford suggested: "“Over the course of the last decade, however, we seem to have reached a general agreement that creativity involves the production of novel, useful products” (Mumford, 2003, p. 110). Beyond this general commonality, authors have diverged dramatically in their precise definitions, with Peter Meusburger claiming that over a hundred different versions can be found in the literature.

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