Dakimakura, Japanese Love Hugging Pillows

In popular culture
In the 2010 episode "Klaus and Greta" of the NBC sitcom 30 Rock, American actor James Franco, playing a fictionalized version of himself, is in love with a dakimakura and starts a fake relationship with Jenna Maroney (played by Jane Krakowski) to counteract rumors.
In the first episode of YuruYuri, we see that Akari's older sister has a dakimakura of her.