Earth Hour 2009

Fairfax Media coverage
Media Watch, a television show scrutinising the press, reported on claims that Fairfax publications, The Sydney Morning Herald and The Age had run misleading and even manipulated photographs of the event. The program shows Before and After photos published by the papers and provides commentary that the photos may or may not have been manipulated by overexposure or taking "before" picture 2 days early, as many businesses shut down their lights for the entire evening, precluding an accurate before and after shot comparison on the same evening.
The Australian, a competing news outlet, said that journalists at Melbourne's Age newspaper claimed they had been pressured not to write negative stories about Earth Hour because of the parent company's sponsorship arrangement. The Australian went on to say that on April 10, a statement from the journalists claimed that "Reporters were pressured not to write negative stories and story topics followed a schedule drafted by Earth Hour organisers".