Cosplay Girls, San Diego Comic-Con 2011, California, United States

In April 2008, David Glanzer, Comic-Con's director of marketing and public relations, commented on the organization's desire to remain in San Diego:
We've been approached by other cities, but I don't think anybody wants to leave San Diego. I certainly don't. It's a perfect fit for us. It's expensive, whether it be paying for the street signs that tell you what streets are closed, or for any police or the hall or any of the myriad things, it's expensive. But it's a great city. There's been some talk of expansion of the center, which we would certainly welcome. Hopefully if everything lines up, we will be there for many more years.
Heidi McDonald reported on her blog The Beat as of October 7, 2009 Preview Night for the 2010 show has already sold out. Glazner explained the early sell-out:
For 2010 the decision was made to offer an option (of whether they wanted to attend Preview Night) to those who pre-registered for four-day badges. We limited the number of badges for Preview Night to the number of those who attended in 2008.