Giant Portrait By Jorge Rodriguez Gerada

Jorge Rodriguez-Gerada is a Cuban-American contemporary artist. He was born in Cuba and grew up in the United States. He became a founding member of the culture jamming movement in New York City in the early 1990s, first with the group Artfux and later with the group Cicada Corps of Artists. Rodriguez-Gerada was first brought to international attention with the book No Logo by Naomi Klein. International attention has been given to the Identity interventions which he has been creating since 2002.