Electronic Entertainment Expo (E3) 2010 Trade Show Girls

After reaching a record attendance of nearly 70,000 people in 2005 and 60,000 in 2006, E3 was transformed into invitation-only in 2007 and 2008. A separate conference called the Entertainment for All Expo was held those years to accommodate the public demand for a major, annual video game event. However, it did not replicate E3's success and was abandoned.
E3 is commonly held in late May or early June of each year at the Los Angeles Convention Center (LACC) in Los Angeles, and was held there from June 7 to June 9 in 2011. In 2007, the convention was exceptionally held from July 11 to July 13 in Santa Monica, California.