Electronic Entertainment Expo (E3) 2010 Trade Show Girls

E3 is commonly held in late May or early June of each year at the Los Angeles Convention Center (LACC) in Los Angeles, and was held there from June 7 to June 9 in 2011. In 2007, the convention was exceptionally held from July 11 to July 13 in Santa Monica, California.
History
Prior to E3, most game developers went to other trade shows to display new products, including the Consumer Electronics Show and the European Computer Trade Show.