Electronic Entertainment Expo (E3) 2010 Trade Show Girls

IDSA originally asked CES for a private meeting space for game developers, but was told that they could not limit access to only invited registrants. Patrick Ferrell, CEO of IDG's Infotainment World, had sent his VP Marketing to the meeting, and hearing the result, the management team at Infotainment World immediately announced E3. Needing to insure the full backing of the industry, Ferrell then negotiated a partnership between IDG and the IDSA, who then co-produced the show for a number of years
The event ran from May 11 through May 13, 1995 in Los Angeles, California. Keynote speakers included Sega of America, Inc. president and CEO Thomas Kalinske; Sony Electronic Publishing Company president Olaf Olafsson; and Nintendo chairman Howard Lincoln. The first show was one of the largest trade show launches in history, with over 1.2 million feet of show space and over 80,000 attendees.