La Tomatina 2010, Buñol, Valencia, Spain

• The video game company Namco included in the 6th installment of the saga Tekken fighting game, a scenario that mimics the Tomatina buñolense.
• The festival was recreated for the song Ik Junoon (Paint it red) from the 2011 Hindi film Zindagi Na Milegi Dobara.