Miss America 2011

In the early years of the pageant, a beauty competition of the women wearing bathing suits was the main event. Yolande Betbeze, Miss America 1951, refused to pose for publicity pictures while wearing a swimsuit, citing that she wanted to be recognized as a serious opera singer. Catalina swimwear, one of the Miss America sponsors, withdrew and created the Miss USA/Universe pageants.
The 1955 pageant was the first to be televised; the winner was Lee Meriwether. In 1959, Mary Ann Mobley of Brandon, Mississippi won the Miss Mississippi title and then went on to win the Miss America pageant. The next year, her successor as Miss Mississippi (Lynda Lee Mead of Natchez) also went on to win the Miss America title. The only states to have produced Miss Americas in consecutive years are Pennsylvania (1935 and 1936), Mississippi (1959 and 1960), and Oklahoma (2006 and 2007). Mary Katherine Campbell, Miss Columbus, Ohio, won in both 1922 and 1923 before the rules were changed to limit an entrant to participating in only one year.
The pageant has been nationally televised since 1954. It peaked in the early 1960s, when it was repeatedly the highest-rated program on American television. It was seen as a symbol of the United States, with Miss America often being referred to as the female equivalent of the President. The pageant stressed conservative values; contestants were not expected to have ambitions beyond being a good wife (there is also a Mrs. America pageant). Since the 1980s seven black women have been crowned Miss America.
With the rise of feminism and the civil rights movement the pageant became a target of protests, and its audience began to fade. The 1968 protest, in which a group of feminists on the Atlantic City boardwalk crowned a live sheep Miss America and threw various beauty accoutrements, such as bras, into a trash can, shocked many people. They planned to burn the beauty accoutrements, but police warned them that it would be dangerous, because they were standing on a wooden boardwalk. People who knew about the plans, but did not know that the bras were not burned, started the story that feminists "burned bras." The brochure distributed at the protest, "No More Miss America", was later canonized in feminist scholarship. In the 1970s it began to change, admitting blacks and encouraging a new type of professional woman. This was symbolized by the 1974 victory of Rebecca Ann King, a law student who publicly supported legalization of abortion in the United States while Miss America.