Sports Illustrated Swimsuit Issue Cover Girl

For January 2005, NBC produced the Sports Illustrated Swimsuit Model Search, a reality TV show documenting twelve previously-unknown fashion models as they competed against one another over five weeks for the grand prize: a pictorial in the 2005 edition of the Swimsuit Issue and a modeling contract with NEXT Model Management worth one million US dollars. Alicia Hall won the competition.
Prior to the release of the 2011 issue, DirectTv will have a special on the 101 Network which will reveal all the models in this years edition.