History: Modeling Agency, 1948, United States

The fashion weeks in major fashion capitals such as New York, Paris, and Milan can have over 100 designers showcasing their work. These weeks are also sponsored by big names, such as Mercedes Benz or Olympus.
• Fashion campaigns
Models vie for the prestigious fashion campaigns, where they get to model for a particular designer. One of the most sought-after campaigns is the fragrance campaign, where a model can earn a substantial amount of money. Some of the most competitive fragrance campaigns include Calvin Klein, Giorgio Armani, Chanel, Valentino, and Gucci.