Glamour Girl With An Alluring Beauty

Late in the 19th century the common meaning shifted to being applied to ordinary objects and jewellery without connotations of supernatural, merely upon the effect that it has on appearance. This is a sense to some extent is the way that it was used by the early Hollywood system.
In modern usage glamour is often confused with style or beauty; but they may be considered to be distinct, although glamour may give the appearance of beauty or present as a personal style.