Young Teen College Girl Without Brassiere

Even considering this relative cultural taboo, being seen in one's bra is still more socially acceptable than exposing the bare breasts. Indeed, women may choose to be seen in just a bra may make a specific point. For instance, bras have recently been used by organisations like breast cancer charities to raise money, either by sponsored walks or to sell bras owned or decorated by celebrities.
In 1994, a significant shift in advertising lingerie occurred when advertising executive Trevor Beattie working for TBWA/London featured Eva Herzigova in a close-up of her black Wonderbra and cleavage with the title, "Hello boys." Looking down at her breasts, it is not clear whether she is addressing male admirers or her breasts. The ground-breaking, racy ad campaign resulted in many imitations along with a few complaints that the photograph demeaned women. The influential poster was featured in an exhibition at the Victoria and Albert Museum in London and it was voted in at number 10 in a "Poster of the Century" contest. Push-up bras got significant attention in 2000 when actress Julia Roberts as Erin Brockovich wore an Ultimo bra containing liquid silicone gel to enhance her bust.
• Bralessness
It is increasingly commonplace to see public figures, especially celebrities, actresses and members of the fashion industry have chosen not to wear bras. A well-known example is a member of the BBC Gardening's Ground Force, Charlie Dimmock. Other celebrities noted for public bralessness include Britney Spears, Clare Danes, Lindsay Lohan, Nadine Coyle, Mischa Barton, Meg Ryan, Paris Hilton, Miley Cyrus, Lady Gaga, fashion executive Tamara Mellon, and former model and France's first lady Carla Bruni, who welcomed Russian president Dmitry Medvedev at a state dinner in tight dress that revealed she was braless.