Tour De France Crash

The incident at Auteuil, said Weber, was "tailor-made for the sporting press." The first and the largest daily sports newspaper in France was Le Vélo, which sold 80,000 copies a day. Its editor, Pierre Giffard, thought Dreyfus innocent. He reported the arrest in a way that displeased de Dion, who was so angry that he joined other anti-Dreyfusards such as Adolphe Clément and Edouard Michelin and opened a rival daily sports paper, L'Auto. The new newspaper appointed Henri Desgrange as editor. He was a prominent cyclist and owner with Victor Goddet of the velodrome at the Parc des Princes. De Dion knew him through his cycling reputation, through the books and cycling articles that he had written, and through press articles he had written for the Clément tyre company.
L'Auto was not the success its backers wanted. Stagnating sales lower than the rival it was intended to surpass led to a crisis meeting on 20 November 1902 on the middle floor of L'Auto's office at 10 rue du faubourg Montmartre in Paris. The last to speak was the most junior there, the chief cycling journalist, a 26-year-old named Géo Lefèvre. Desgrange had poached him from Giffard's paper. Lefèvre suggested a six-day race of the sort popular on the track but all around France. Long-distance cycle races were a popular means to sell more newspapers, but nothing of the length that Lefèvre suggested had been attempted. If it succeeded, it would help L'Auto match its rival and perhaps put it out of business. It could, as Desgrange said, "nail Giffard's beak shut." Desgrange and Lefèvre discussed it after lunch. Desgrange was doubtful but the paper's financial director, Victor Goddet, was enthusiastic. He handed Desgrange the keys to the company safe and said: "Take whatever you need." L'Auto announced the race on 19 January 1903.