Bottle Cap Jewelry

Bottle caps are also a way for bottlers to hold promotions, especially for soda companies. A message is printed on the inside of the cap and people with the right message may win a prize. Since the bottle must be purchased to determine the message and win, people usually purchase more of the drink to increase their chances of winning. The most common prize is a free soda from that company.
Some companies, such as Snapple, also print interesting facts on the inside of their caps. Mickey's Malt Liquor as well, prints riddles underneath the 24 and 40 oz. bottle caps. Usually this is done on wide-mouthed bottles that have large caps with enough printing area to put a short sentence.