Giant Portrait By Jorge Rodriguez Gerada

“My idea is to show that we should all be seen with dignity. I believe that our identity should come from within not from the brands that we wear. We should question who chooses our cultural icons and role models, our values and aesthetics. We are living in a time were corporate manipulation has become very refined and effective. “Terrorist” manipulation has at its base the premise of the individual being considered dispensable in order to change the thinking of the larger group. By giving importance to one anonymous life I want to give importance to empathy.” The charcoal medium, in this case is chosen specifically as a metaphor for how ephemeral and fragil identity can be. After days of labor the charcoal fades with the weather, slowly returning the site to its original state. The Icon fades in the elements leaving only a memory.
Terrestrial Series
Rodriguez-Gerada has always been fascinated by aerial photography and land art. With the advent of Google Earth and Google Maps he decided to begin working at a scale large enough to allow his images to be seen from space. His first project to utilize this direction was “Expectation”