Bear Cub Adopted By People

In the UK, the bear and staff has long featured on the heraldic arms of Warwickshire county.
Bears appear in the canting arms of Bern and Berlin.
Also, "bear", "bruin", or specific types of bears are popular nicknames or mascots, e.g. for sports teams (Chicago Bears, California Golden Bears, UCLA Bruins, Boston Bruins); and a bear cub called Misha was mascot of the 1980 Summer Olympics in Moscow, USSR.
Smokey Bear has become a part of American culture since his introduction in 1944. Known to almost all Americans, he and his message, "Only You Can Prevent Forest Fires" (updated in 2001 to "Only You Can Prevent Wildfires") has been a symbol of preserving woodlands. Smokey wears a hat similar to one worn by U.S. Forest Service rangers; state police officers in some states wear a similar style, giving rise to the CB slang "bear" or "Smokey" for the highway patrol.