2011 FIFA Women's World Cup

Intended to advertise the tournament primarily in Germany, the Organising Committee named four national Women’s World Cup ambassadors: former German internationals Britta Carlson, Renate Lingor, and Sandra Minnert, as well as shooting Paralympics gold medallist Manuela Schmermund. In October 2009, former U.S. international Mia Hamm was presented as the World Cup’s international ambassador. Each host city except for Berlin also named two city ambassadors. They include footballers Matthias Sammer, Karl-Heinz Riedle and Rainer Bonhof, fencer Britta Heidemann or biathlete Magdalena Neuner.
• Emblem and mascot
The official World Cup emblem, called Arena Deutschland, was presented by Steffi Jones and Franz Beckenbauer in the break between the women's and the men's game of the German Cup final on 19 April 2008. It shows a stylized stadium with stripes in the national colours of Germany, black, red and gold, and a pictogram of the Women's World Cup trophy in the upper right corner. It was designed by the Stuttgart advertising agency WVP.
The tournament mascot, cat "Karla Kick", was presented during the opening game of the 2010 Under-20 Women's World Cup on 13 July 2010. The mascot was developed by the Frankfurt agency GMR Marketing. According to Jones, the mascot represents "important attributes of women's football: passion, fun and dynamics".