2011 FIFA Women's World Cup

The tournament mascot, cat "Karla Kick", was presented during the opening game of the 2010 Under-20 Women's World Cup on 13 July 2010. The mascot was developed by the Frankfurt agency GMR Marketing. According to Jones, the mascot represents "important attributes of women's football: passion, fun and dynamics".
• Tickets
Approximately one million tickets are available in total, with 900,000 on general sale. 350,000 tickets were offered at discount prices, mainly intended for families, clubs and schools, one of the key target groups of the Organising Committee. As of 22 June 2011, 700,000 tickets have been sold.
The World Cup tickets were offered in several sales phases. During the first sales period from 29 October 2009 to 31 August 2010, only so-called city series tickets were offered. Each city series includes tickets for all games of that particular host city. The prices ranged from €30 to €415. In the second sales period from 17 February to 31 August 2010, so-called 20Eleven tickets were sold to groups of at least 11 people, offered at a 20 percent discount and directed primarily at schools and clubs. Single tickets for all matches were first sold starting 15 September 2010. The prices of individual tickets range from €10 to €200. On 18 March 2011, 100 days before the opening game, the last sales phase started, with all remaining tickets being sold in the order in which orders are received.