People Of San Diego Comic-Con, California, United States

Exclusive collectibles
In the 21st century, the convention has drawn toy and collectibles designers who sell "Comic-Con Exclusive" products. Such companies have included LEGO, Hasbro, Gentle Giant LTD, Mattel, National Entertainment Collectibles Association and Sideshow Collectibles. Most such exclusives are licensed properties of movie, comic book, and animation characters.