Twitter Fail Whale Error Message By Yiying Lu

And thus the Fail Whale online store was born. On zazzle.com/failwhale, fans can now customize their own shirt with their own handle and slogan. Now, not only could Fail Whale fans buy the shirt, they were also helping to support the artist, too.
Spreading the News: Fail Whale Has Arrived!
The next question the Fail Whale community wanted to address was getting the word out about the Zazzle shop. Tom had originally wanted to send shirts to the team at Twitter as gesture of community support, and he now also realized that the gesture could also be a way to promote the artist herself and her new shop.