Twitter Fail Whale Error Message By Yiying Lu

The Fail Whale story is one that shows the value of open content. By making the art available, Yiying is now going to profit in more ways than if she had simply made the art available for purchase. She will be earning profits from merchandise at both shops and from the sale of her prints and she will certainly win some future design work from this as well. Of course, her successes come from more than just the work itself, but also from the power of the community who embraced it. The marriage of the two breathed life into the art and created a modern-day social object which emanates the hope of the community and the love they have for the brand.
You can see more of Yiyang's work on her personal site, yiyinglu.com.