Moto Undone Project By Joey Ruite

“When companies hire me, they get a broad range of experience that crosses the design disciplines, to create objects at their core that stand out. To get there, you have to see around what we are being asked to do. FInd the real, honest answers and try to establish a plan. Sometimes the answer doesn’t even involve me.
But when you can get rid of all the cheese, fluff, and doodads, you can create icons. Great products of yesterday and today simply do what they are supposed to do. It’s not mysterious. And you wonder why it hasn’t been there the whole time.”
“Stripping machines down to their core essence and rebuilding them leads me to new discoveries, thoughts and inspiration. I love to spend time browsing in antique shops. You can learn a lot from past technologies that changed our cultural outlook. These are ideas that changed our lives, like the micro computer does now. What if you could find a new way to use things or see things that are already familiar? It creates another chapter, just when you thought you were at the end of the story.”