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Arrive Half-Naked, Leave Fully Dressed campaign by Desigual

Arrive Half-Naked, Leave Fully Dressed Campaign By Desigual

It's not a new trend but it became very popular in Europe over the last years. It's called “Arrive Half-Naked, Leave Fully Dressed” sale. For those with an inner exhibitionist it must have sounded like a no-brainer. Stand outside in your pants for a while... and get given a brand new outfit. But those who started queuing at 11pm last night had probably not reckoned on having to wait in the rain as well as the cold. They put up an impressively jolly front this morning outside Desigual on Regent's Street in London, though - despite 200 of the 300-strong queue having arrived too late to fully capitalise on the deal.
The first 100 through the door got a free top and bottoms, but everyone else who turned up in their underwear got treated to 50 per cent off Desigual's summer collection. Every person in the queue, many of them students, was given a number to hang around their neck, denoting the order they had arrived at the shop in. They were also given Desigual goodie bags over night - but finally got their hands on the real goodies when the doors of the retailer's flagship store opened at 9am, allowing them to 'Enter half-naked, leave fully dressed'. Crowds flooded through into the store - many heading straight for the denim section - grabbing their favourite pieces before leaving the shop fully clothed. One 22-year-old girl told The Evening Standard: 'I have been queuing from 2am this morning, it's been amazing - a little cold but definitely worth it to get some free clothes.' The stunt also took place in Berlin, Stockholm, Madrid and Prague. In London, the half-naked shoppers were serenaded by Australian band Set Sail as they queued.

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Filename:448335.jpg
Album name:People & Humanity
Rating (1 votes):55555
Keywords:#arrive #half #naked #leave #fully #dressed #campaign #desigual
Filesize:59 KiB
Date added:Jan 13, 2012
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