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Men's Health (MH), published by Rodale Inc. in Emmaus, Pennsylvania, United States, is the world's largest men's magazine brand, with 39 editions in 46 countries. It is also the best-selling men's magazine on U.S. newsstands. It covers fitness, nutrition, sexuality, lifestyle and other aspects of men's life and health. The magazine's website, MensHealth.com, averages 38 million page views a month.
History
Launched by Mark Bricklin in 1987 as a health-oriented service magazine, Men's Health has evolved into a lifestyle magazine for men, covering areas such as health, fitness, nutrition, relationships, travel, technology, fashion and finance. Bricklin, along with Rodale editors Larry Stains and Stefan Bechtel, initially produced three newsstand test issues. The results led Rodale to launch Men's Health as a quarterly magazine in 1988 and begin to sell subscriptions. Bricklin, who was editor-in-chief of Prevention magazine, appointed Mike Lafavore as editor of Men's Health that year. In his subsequent 12 years as editor-in-chief, Lafavore grew the circulation from 100,000 to more than 1.5 million, took the publishing frequency to 10 times a year, and expanded the magazine's brand to a number of countries, including the UK, France, Germany, Australia, South Africa, Mexico and Russia. He created the editorial formula still in use today, brought aboard Steven Slon, a veteran of the service journalism category, imported Greg Gutfeld from Rodale's Prevention title and worked with longtime staff editor Denis Boyles, a former Playboy contributing editor, to develop the magazine's influential and distinctive "regular guy" voice. Lafavore left Men's Health in 2000, the same year Capell's Circulation Report named the magazine "Circulation Performer of the Decade." He appointed Greg Gutfeld as his successor. After a year, Gutfeld was replaced by David Zinczenko.