Men's Health 100 Hottest Women Of 2013

The January/February "2008 The Year of You" edition became the all-time single-copy sales issue in the magazine's history with 750,650 copies. Also in 2008, the magazine partnered with Google to make back issues available. In July 2008, "Men's Health" became the first to "create the first fully interactive advertising magazine in America," where users snap a picture of an ad and an immediate promotional bounce-back will be sent to their phone. For its 20th Anniversary issue in November 2008, Men's Health featured an interview and photo shoot with future President-elect Barack Obama. In 2010, Obama was again featured in reference to the health-care debates of the time and his proposed health plans. In 2011, another politician, Congressman Aaron Schock of Illinois, graced the cover baring his chest to promote fitness. The cover was released on May 9 on the Today Show with Matt Lauer where Congressman Schock encouraged people to form healthy eating and fitness habits, and join the Men's Health "Fit for Life Summer Challenge" to shed pounds. Within minutes, the Congressman's 6-pack abs caught the attention of multiple publications and went viral.
In 2009, Men's Health published the Belly Off! Diet book, based on the popular weight-loss testimonial column in the magazine. The popular column, "Eat This, Not That!" (ETNT), also became a book series in 2007 and later developed different versions (children, supermarket, restaurant, diet book) and free iPhone applications. EatThis.MensHealth.com was the most highly trafficked section of MensHealth.com in 2009 with 1 million unique visitors and 15 million page views a month. In September 2009, the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application.
In 2010, Men's Health became one of the first consumer magazines to enter the iPad market. The magazine's first application, "Men's Health Workouts," has maintained a position at or near the "Top 10" in the Health & Fitness category since its debut.