Iggy Azalea, Amethyst Amelia Kelly

In April 2012, via her Twitter feed, Azalea announced plans to release an EP entitled Glory later in May. "I'm just onto something right now, the last two weeks and it's glory. Azaleans need something new." Also in April, Azalea starred alongside Grammy-nominated producer Diplo and FKi in the world's first fully interactive 'shoppable' music video for Canadian fashion retailer, SSENSE. In May 2012, it was confirmed by T.I., on MTV's HipHopPov, that Azalea had not yet secured distribution for her deal with Grand Hustle Records, and was described by T.I. as a "free agent". It was later revealed in the interview that she is in negotiations with labels other than Interscope and possibly Def Jam (wherein Bu Thiam, whom of which originally placed a bid to sign her is VP of A&R). Azalea was also featured on Steve Aoki and Angger Dimas' collaborative electronic track "Beat Down", which was released on 31 May 2012.
In June 2012, it was announced Azalea signed with Wilhelmina Models International Inc., a prominent model and celebrity agency in the fashion industry, boasting notable entertainers such as Fergie, Estelle, and Natasha Bedingfield. Azalea released "Millionaire Misfits", the second offering from her EP Glory, the first being "Murda Bizness", on 24 June 2012. On 21 July, the official music video for "Murda Buziness" was released online. Glory, Azalea's debut EP, although not released in May, as it was originally scheduled, was released 30 July 2012. In September 2012, Levi's announced Iggy Azalea as the face of their new "Go Forth" campaign. Azalea was also one of the acts on MTV's 2012 'Closer To My Dreams Tour', along with Tyga and Kirko Bangz. Azalea also appeared in House of Holland's first eyewear collection campaign. On 28 September 2012, Azalea announced she would be releasing her second mixtape on 11 October 2012. Titling it TrapGold, the mixtape was produced entirely by Diplo and FKi. She later premiered teaser visuals for the track "Bac 2 Tha Future (My Time)". On 9 October 2012, Azalea made her US national television debut, appearing alongside T.I., B.o.B and other Grand Hustle artists in a cypher, at the 2012 BET Hip Hop Awards. Later that month, she embarked on yet another North American mini-concert tour with Roc Nation singer-songwriter Rita Ora, on the MTV Presents The ORA Tour. Azalea then headlined a tour in Europe to support TrapGold. On 16 December 2012, Azalea performed live alongside Natasha Bedingfield and Bootsy Collins, covering Deee-Lite's 1990 hit disco song "Groove Is in the Heart", on the annual television show VH1 Divas.
• 2013–present: The New Classic
In January and February 2013, while working on her upcoming singles and The New Classic, which was announced to be released in the summer, Azalea was the opening act for Rita Ora's Radioactive Tour, in the United Kingdom. As part of her set for Ora's Radioactive Tour, Azalea premiered "Work", the lead single from her debut studio album. The single premiered on BBC Radio 1Xtra on 11 February 2013. On 13 February 2013, it was announced Azalea had signed a record deal with Mercury Records. The music video for her commercial debut single "Work", was directed by Jonas & François and released 13 March 2013. In March 2013, Azalea also joined renowned East Coast rapper Nas, on the European leg of his 'Life Is Good Tour'.