Jennifer Joanna Aniston

Other work
Aniston has appeared in various commercials and music videos. In 1996, she was in Tom Petty and The Heartbreakers music video for "Walls". In 2001, Aniston was in Melissa Etheridge's music video for "I Want To Be In Love". She was cast in a Heineken commercial which was later banned in the U.S. due to branding issues. Aniston has also been in commercials for L'Oreal hair products. In 1995, Aniston and her Friends co-star Matthew Perry shot a 60-minute instructional video for the release of Microsoft's new operating system, Windows 95. Along with Brad Pitt and Brad Grey, CEO of Paramount Pictures, Aniston founded the film production company Plan B Entertainment in 2002, although she and Grey withdrew in 2005. In 2008, she and partner Kristin Hahn formed the production company Echo Films.
Aniston worked for over a year on a new perfume, which was released on July 21, 2010, at Harrods in London. Original plans called for the perfume to be named Lolavie by Jennifer Aniston, but to avoid confusion with a similarly named perfume, the name was changed to simply Jennifer Aniston. In an interview following the launch, Aniston said that she would also like to create a fragrance for men.
Since 2007, Aniston has worked in a publicity campaign for the drink SmartWater; on March 7, 2011, she released a YouTube video, titled "Jennifer Aniston Goes Viral", for SmartWater, tripling online interest in the product within 24 hours of the release.