Black And White Glamour Girl

Since the late 1960s, few mainstream films have been shot entirely in black-and-white. The reasons are frequently commercial, as it is difficult to sell a film for television broadcasting if the film is not in color. Monochrome film stock is rarely used at the time of shooting, even if the films are intended to be presented theatrically in black-and-white. Movies such as John Boorman's The General and Joel Coen's The Man Who Wasn't There were obliged to be filmed in color by their respective crews, despite being presented in black-and-white for artistic reasons. Clerks is one of the few well-known recent films shot in black-and-white for no artistic purpose; because of the extremely low out-of-pocket budget, the production team could not afford the added costs of shooting in color (though the difference in film stock price would be slight, the store's fluorescent lights could not be used to light for color; by shooting in black and white, the film-makers did not have to rent lighting equipment).
Some modern film directors will occasionally shoot movies in black and white as an artistic choice, though it is much less common for a major Hollywood production. This is also true of black-and-white photography, where many photographers choose to shoot in solely black and white since the stark contrasts enhance the subject matter. For example, the movie π is filmed in entirely black and white, with a grainy effect until the end.