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Unhate' campaign by Benetton

Unhate' Campaign By Benetton

Benetton also stated that the advertisement using kissing world leaders was inspired by the historic photo of leaders of Soviet Union and German Democratic Republic Leonid Brezhnev and Erich Honecker kissing. However this picture was taken during the cold war era and was meant to instill fear, not 'unhate', in the minds of people of the Eastern Germany suffering under the communist rule.
Benetton Group
Benetton Group S.p.A. (pron. Benettón; not Bènetton nor Benettòn) is a global luxury fashion brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan. Benetton has a network of around 6,000 stores in 120 countries. The stores are managed by independent partners and generate a total turnover of over 2 billion euro.

File information
Album name:Architecture & Design
Rating (1 votes):55555
Keywords:#unhate #campaign #benetton
Filesize:47 KiB
Date added:Nov 18, 2011
Dimensions:700 x 494 pixels
Displayed:163 times
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