Monster Energy Grid Girls

Monster is the primary sponsor of the Kyle Busch Motorsports number 54 NASCAR Nationwide Series race car driven by Kyle Busch and Kurt Busch, it was also the former sponsor of multiple drivers for Robby Gordon Motorsports in the 2010 NASCAR Sprint Cup Series. In 2012 Monster Energy joined forces with Professional Bull Riding with sponsorships of top athletes LJ Jenkins, J. B. Mauney, Guilherme Marchi and Robson Palermo. Monster Energy also sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki"., and the Monster Energy Factory Yamaha motocross team, based in Hampshire, England.
On January 6th 2012, the Monster Energy Monster Jam truck was debuted in Birmingham, Alabama. It is currently campaigned by Damon Bradshaw and crew chief Coty Saucier.
Monster Energy was the title sponsor of the French motorcycle Grand Prix in 2010 and 2011.
Monster Energy branding can also be seen on the helmets of the drivers of Mercedes' Formula One team in Nico Rosberg and Lewis Hamilton, and formerly on Michael Schumacher's, before his retirement in 2012.