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Maxim is an international men's magazine based in the United Kingdom and known for its pictorials featuring popular actresses, singers, and female models, sometimes scantily dressed but not fully nude. In the United States, Maxim is an industry leader, reporting a circulation of 2.5 million readers which they claim is enough to outsell leading competitors GQ, Esquire, and Details combined. The magazine is now using the brand name to market a myriad of other magazines and projects...

The quarterly Undie Run takes place during the Wednesday evening of Finals Week, when students run through the campus in their underwear or in skimpy costumes. The run first began in Fall of 2001 at University of California, Los Angeles, when a student, Eric Whitehead, wearing what he described as "really short shorts" walked around singing a song and playing a guitar to protest the Police restrictions on the Midnight Yell...