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Competitive sports have become unthinkable without sponsoring and there is a mutual dependency. High income with advertising is only possible with a comparable number of spectators or viewers. On the other hand, the poor performance of a team or a sportsman results in less advertising revenues. Jürgen Hüther and Hans-Jörg Stiehler talk about a ‘Sports/Media Complex which is a complicated mix of media, agencies, managers, sports promoters, advertising etc...

A POTD is an acronym for "Photo of the Day", "Picture of the Day", "Post of the Day" or "Poll of the Day". It is a term most commonly used by online digital photography communities as an honor to outstanding photos that are selected daily from among that community's membership. They can either be tagged as POTD or displayed in a special page on that site...