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Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media...

Members of a local winter swimmers’ club approach and swim in the Yenisei River in the Siberian city of Krasnoyarsk. Ice swimming is swimming in a body of water with a frozen crust of ice, which requires either breaking the ice or entering where a spring keeps the water from freezing over. This may also be simulated by a pool of water at 0 °C, the temperature at which water freezes. Winter swimming is swimming in a body of water during winter...

A POTD is an acronym for "Photo of the Day", "Picture of the Day", "Post of the Day" or "Poll of the Day". It is a term most commonly used by online digital photography communities as an honor to outstanding photos that are selected daily from among that community's membership. They can either be tagged as POTD or displayed in a special page on that site...